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Alta Diagnostics is a premium customer-focused laboratory where the patient finds a distinguished clinical staff integrated with the latest technology, only found in the best centers of excellence in the world. A new web and print campaign was developed around its premium clientele.
The clinic launched its first app and requested a flyer that it could distribute around its premises to increase the app download among its clients. The flyer ended up bringing hundreds of app downloads and the directors were very happy with the results.
Brazil at the time was having an epidemic on a few curable diseases due to a lack of vaccination by the population. Alta Diagnostics then decided to pursue this issue and offer free vaccination in its clinics. This pop-up was introduced as a way to get the website visitors to sign-up for their free vaccination program.