Rights reserved to Florida Power & Light
Florida Power & Light, owned by giant corporation NextEra Energy, recently launched their own suite of residential services for their customers in the state of Florida. Their team is in the process of launching advertising across different medias, such as the image above, which shows the idea sold to Lowes for an in-store booth selling their newly launched services.
The business contact page is usually associated with different services the website highlights, so it was important for FPL Home Services to have an engaging page for customers to be able to make appointments and communicate with the company effectively.
Sometimes a well-designed form can be the difference between making a sale or not. In this case, the client asked for a better solution for their sale form, to make it as easy as possible for the customer to fill out their information and complete the sale successfully.
Since its launch, FPL Home Services has been keen on showing its prospective clients all its capabilities under “one roof”. This section in the home page of the website was designed to do just that. Show the customer that FPL Home Services encompasses all the services ever needed by a home owner.
The client wanted to target its costumers through email marketing with the goal of driving sales, increasing customer loyalty, and/or communicating important information. For that, they needed a clean and contemporary template, to be able to quickly plug in the campaign content and deliver it to their audience.
Landing pages are critical in helping businesses generate leads and convert them into prospects and customers. FPL Home Services was highly interested in doing so, especially for a new venture in their business model, such as this one. They wanted to be aggressive in this platform and advertise some of the great services they offer.